Story Telling : An Effective Tool for Communication in Cooperatives
It is a common knowledge that communication means exchange of ideas, views, information and facts etc between two or among more persons with an aim to develop understanding. The dilemma lies in deciding the best means of communication which can be effective in a given situation. There are many factors which help in selecting the mode and means of communication, the most important factor which governs the methodology is the kind of audience.
Value-Driven Agricultural Value Chain: The ‘Krushak Swaraj’ Model
Traditionally, farmers have often viewed their neighbors and peers as competitors. However, it is becoming increasingly evident that collective farming can offer solutions to many agricultural challenges. In the Indian agricultural sector, Primary Agricultural Cooperative Societies (PACS) have been deeply established, especially in the credit supply area. Fundamentally, this cooperative model is a form of collective farming, as farmers unite to establish these institutions and operate them democratically.