For cooperatives to be more active, the ease of doing business is an essential factor. In this competitive world, the brand has huge significance.
Today’s youth is called GenTech, and for good reason. Technology has become a part and parcel of almost everyone’s lives, especially the youth’s. In general, each one of us wishes to keep abreast of the latest trends and gadgets. While technology has done wonders for the world, the debate is still on as to how good or bad technology is for us.
Micro, Small and Medium Enterprises (MSMEs) are universally recognized as key drivers of economic growth, job creation, innovation and poverty alleviation. In Kenya, MSMEs led by women represent a substantial part of the business community playing an important role in raising family income levels, promoting social inclusion and fostering local economic development. Despite their growing importance in contributing to national economic performance, women entrepreneurs still face a range of structural challenges such as restricted access to financial services, technology gaps, market exclusion, entrepreneurial capability gap and socio-cultural challenges. With Kenya working its way to achieving the vision set out in Kenya Vision 2030, women-led MSMEs have become instrumental in advancing inclusive growth, poverty alleviation and gender equality objectives. This paper discusses the emerging trends in women-led MSMEs in Kenya, highlights the challenges faced by the enterprises and recommends policy solutions required to maximize the contribution of women entrepreneurship to national development.
