
Ensuring Cooperative Brand development and Brand positioning
For cooperatives to be more active, the ease of doing business is an essential factor. In this competitive world, the brand has huge significance.

For cooperatives to be more active, the ease of doing business is an essential factor. In this competitive world, the brand has huge significance.

Today’s youth is called GenTech, and for good reason. Technology has become a part and parcel of almost everyone’s lives, especially the youth’s. In general, each one of us wishes to keep abreast of the latest trends and gadgets. While technology has done wonders for the world, the debate is still on as to how good or bad technology is for us.

The dawn of Viksit Bharat 2047 (Developed India 2047) is fundamentally tied to the rural economy, where the white revolution is transitioning into its second phase. Since the establishment of the dedicated Ministry of Cooperation in 2021, the cooperative sector has witnessed a tectonic shift in policy support. Yet, as the nation targets inclusive growth, it faces a paradox: while the “Amul Model” stands as a global beacon of success, many state-level dairy cooperatives remain stagnant or failing. To bridge this gap, India must pivot toward a reformative paradigm—one that marries modern cooperative incentives with the profound principles of Ancient Indian Knowledge Systems (IKS) for governance.