
Technology, Media & Communications
Ensuring Cooperative Brand development and Brand positioning
For cooperatives to be more active, the ease of doing business is an essential factor. In this competitive world, the brand has huge significance.

For cooperatives to be more active, the ease of doing business is an essential factor. In this competitive world, the brand has huge significance.

Today’s youth is called GenTech, and for good reason. Technology has become a part and parcel of almost everyone’s lives, especially the youth’s. In general, each one of us wishes to keep abreast of the latest trends and gadgets. While technology has done wonders for the world, the debate is still on as to how good or bad technology is for us.

India’s cooperative movement is among the largest in the world. With more than 8.4 lakh registered cooperatives and over 30 crore members, the sector forms a critical pillar of the country’s rural and semi-urban economic architecture.