
Ensuring Cooperative Brand development and Brand positioning
For cooperatives to be more active, the ease of doing business is an essential factor. In this competitive world, the brand has huge significance.

For cooperatives to be more active, the ease of doing business is an essential factor. In this competitive world, the brand has huge significance.

Today’s youth is called GenTech, and for good reason. Technology has become a part and parcel of almost everyone’s lives, especially the youth’s. In general, each one of us wishes to keep abreast of the latest trends and gadgets. While technology has done wonders for the world, the debate is still on as to how good or bad technology is for us.

In recent years, we have seen many development models being implemented in rural and remote regions, but not all of them have been able to create a lasting impact—especially in fragile geographies like Ladakh. In this context, Unati Cooperative has been experimenting with a different approach through its Project Amudha. Jyoti Saroop, Founder Director of Unati, has a candid conversation with Sanjay Verma, Founder/Editor of Coop Talks, on several key issues.