
Steering Success: Challenges and Solutions for the Bharat Cooperative Taxi App
The Ministry of Cooperation’s plan to launch a cooperative taxi service, tentatively named “Bharat,” is a significant step towards empowering drivers and providing a more equitable alternative to private ride-hailing giants like Ola and Uber. This model aims to redirect profits back to the drivers, who are also members and owners of the cooperative, rather than to large corporations. While the cooperative model holds immense promise, its success hinges on its ability to navigate several complex issues and challenges, particularly in the highly competitive and technology-driven ride-hailing market.
